Selected work across organic growth, social strategy, support automation and product-minded marketing systems.
How a repeatable short-form experimentation system turned Mercedes truck-service content into 16M+ organic views, 68 inbound B2B inquiries and faster dispatch operations.
Redesigned and automated the customer-support workflow for a 50+ location restaurant network, reducing average complaint resolution time by ~89% — from ~7 days to 18 hours.
Analyzed subscriber growth, churn and acquisition efficiency, identified a ~4.1× gap between the current growth rate and the business target, and built alternative scenarios for scaling growth without simply multiplying spend.
Closed an operational risk for the FMCG brand Dansonia during a team transition: preserved social presence, brand consistency and key metrics without a drop.
Used SMM as a realtor acquisition channel: built an employer brand through content and strengthened the candidate flow for the Center Yug real estate agency.
Built a manageable customer acquisition system for offline locations through VK: geo-targeting, gamification and chatbots instead of content for content’s sake.
