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GROWTH × SOCIAL × PRODUCT

Turning attention
into measurable growth.

I’m Pavel Kondratenko — a Growth & Digital Marketing professional with 6+ years in digital, focused on organic growth, social strategy and experimentation. I use performance data to find and scale growth opportunities, and build tools or automations when software is the better solution.

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Tbilisi, Georgia · Remote · Open to relocation

16M+
Organic views from a repeatable content system
18h
Average complaint resolution time · reduced from ~7 days
6+ years
Commercial digital experience
Selected work

Proof across growth, operations and product

Mercedes Truck Service
Organic Growth System

Mercedes Truck Service

16M+ organic views
68 inbound B2B inquiries · zero ad spend
Franklin’s Burger
Social Operations / Customer Experience / Automation

Franklin’s Burger

~89% reduction
~7 days → 18 hours
Growth Audit — From Social Metrics to a Scalable Growth Model
GROWTH AUDIT / GROWTH MODELING / UNIT ECONOMICS

Growth Audit — From Social Metrics to a Scalable Growth Model

GROWTH AUDIT / GROWTH MODELING / UNIT ECONOMICS
Analyzed subscriber growth, churn and acquisition efficiency, identified a ~4.1× gap between the current growth rate and the business target, and built alternative scenarios for scaling growth without simply multiplying spend.
How we kept an FMCG brand stable during a team transition
SMM / FMCG / Support

How we kept an FMCG brand stable during a team transition

SMM / FMCG / Support
Closed an operational risk for the FMCG brand Dansonia during a team transition: preserved social presence, brand consistency and key metrics without a drop.
How we used SMM to support team growth
SMM / HR Marketing

How we used SMM to support team growth

SMM / HR Marketing
Used SMM as a realtor acquisition channel: built an employer brand through content and strengthened the candidate flow for the Center Yug real estate agency.
How we turned social media into a traffic source for offline locations
B2C / Retail / Franchising

How we turned social media into a traffic source for offline locations

B2C / Retail / Franchising
Built a manageable customer acquisition system for offline locations through VK: geo-targeting, gamification and chatbots instead of content for content’s sake.
How I work

I treat marketing as a learning system, not a sequence of isolated posts

01

Find the signal

I look for patterns in audience behavior, retention, comments, formats and operational bottlenecks before deciding what to scale.

02

Turn it into a test

Creative decisions become hypotheses with a clear metric, a learning goal and a next action if the signal is strong.

03

Scale what repeats

When a pattern works, I turn it into a system: formats, briefs, workflows, automations and reporting that help teams repeat it.

FROM EXECUTION TO SYSTEMS

Growth & Digital Marketing professional with 6+ years in digital

My work has evolved from hands-on social and content into strategy, experimentation and building repeatable growth systems.

When an operational problem is better solved with technology, I build tools and automations too.

Pavel Kondratenko

Open to international opportunities
in Growth, Organic Growth and Social Media Strategy.

Based in Tbilisi, Georgia. Remote · Open to relocation.

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