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GROWTH & DIGITAL MARKETING · 6+ YEARS
I turn organic reach
into measurable demand.
Tbilisi, Georgia · Remote · Open to relocation
Selected work
Results in organic growth and customer experience
How I work
I treat marketing as a learning system, not a sequence of isolated posts
01
Find the signal
I look for patterns in audience behavior, retention, comments, formats and operational bottlenecks before deciding what to scale.
02
Turn it into a test
Creative decisions become hypotheses with a clear metric, a learning goal and a next action if the signal is strong.
03
Scale what repeats
When a pattern works, I turn it into a system: formats, briefs, workflows, automations and reporting that help teams repeat it.
ABOUT ME
From hands-on content to growth strategy
With 6+ years in digital, I’ve managed social channels, campaigns and content production, coordinating designers, copywriters and photographers.
I’ve also worked with paid acquisition and performance analysis, and built internal tools and automations to improve team workflows and customer experience.
