Resume
Pavel Kondratenko
Growth & Digital Marketing | Social Media & Organic Growth
Summary
Growth and digital marketing professional with 6+ years of experience, specializing in social media and organic growth. Proactive and hands-on — I identify opportunities, solve problems beyond my immediate scope and turn ideas into measurable business results.
Experience
Growth & Content Marketing
Mercedes Truck Service · Remote
Jan 2025 – Nov 2025
- Generated 16M+ organic views from 45 videos across 4 platforms and increased average video views ~86x — from ~4.1K to ~356K — through retention analysis, format testing and cross-platform scaling.
- Generated 68 inbound B2B inquiries from ~780K organic VK views with zero ad spend — equivalent to ~RUB 400K in paid acquisition at a conservative industry CPL.
- Made roadside contractor search ~2x faster and reduced customer wait time by using AI-assisted development to build an internal dispatch tool matching technicians by location, capabilities and equipment.
- Managed ~RUB 400K in annual paid media spend, running and optimizing campaigns alongside organic acquisition.
- Expanded digital sales support beyond social media by creating and optimizing marketplace listings for truck parts, including product presentation and sales-focused content.
Social Media Lead
Franklin’s Burger · Remote
Jan 2022 – Present
- Cut average complaint resolution time by ~89% — from ~7 days to 18 hours — by designing and implementing an end-to-end support automation system for a 50+ location restaurant network.
- Contributed to social media campaigns and brand collaborations with Lay’s, Pikador, TV-3 and other partners.
- Managed day-to-day social media execution across Instagram, VK and Telegram, leading external designers, copywriters and photographers and overseeing daily content, promotional campaigns, giveaways and audience engagement.
Digital Marketing Specialist
Freelance
2020–2022
- Worked as part of a small agency-style team, coordinating photographers and other production contractors and working with copywriters and designers to deliver marketing campaigns for small businesses.
- Set up and managed paid advertising across social media, Yandex and Google, including campaign launches, targeting and ongoing optimization.
- Built and managed cross-channel traffic flows between social media, websites and Telegram, driving users from social platforms to websites and from websites into Telegram communities.
Skills
- Core
- Social Media Strategy, Social Media Management, Organic Growth, Content Strategy, Content Production, Campaign Management, Performance Analysis, Experimentation, Unit Economics, KPI Development
- Tools
- Google Analytics, Google Ads, Meta Ads Manager, Google Sheets, PostHog, Notion, Figma, OpenAI, Claude, Gemini
- Languages
- Russian (Native), English (Intermediate)