Selected work across organic growth, social strategy, support automation and product-minded marketing systems.
How a repeatable short-form experimentation system turned Mercedes truck-service content into 16M+ organic views, 68 inbound B2B inquiries and faster dispatch operations.
Redesigned and automated the customer-support workflow for a 50+ location restaurant network, reducing the rolling average time to first resolution by ~85% — from 7 days 16 hours to 1 day 3 hours (14 September–23 October 2026).
Analyzed subscriber growth, churn and acquisition efficiency, identified a ~4.1× gap between the current growth rate and the business target, and built alternative scenarios for scaling growth without simply multiplying spend.
Built a manageable customer acquisition system for offline locations through VK: geo-targeting, gamification and chatbots instead of content for content’s sake.
Closed an operational risk for the FMCG brand Dansonia during a team transition: preserved social presence, brand consistency and key metrics without a drop.
Used SMM as a realtor acquisition channel: built an employer brand through content and strengthened the candidate flow for the Center Yug real estate agency.
